In honour of women’s month this month, we have dedicated this month’s content to all things women – money saving tips, tricks and strategies tailor-made by women for women. Today we tackle the infamous Pink Tax, what it is, how it works and how to combat it. Today the colour pink is much more than it used to imply. Previously, the colour pink was the official colour of the little girls, representing tenderness, affection and harmony. However, if you were a little girl pink was synonymous with things like shopping and liking boys. It meant you were a ‘girly girl’, the damsel in distress only there to be rescued. Pink omitted comic books, video games and anything you could build.
However, the world and their view on pink has changed a lot over the last few years. Pink is now, just a colour and people are less concerned with the concept of binary genders – with some of the most stereotypical, hard-set binary gender roles coming to a formidable end. Pink no longer define something about us just because we choose to wear it. Yet, if you walk into any supermarket or drugstore it’s not difficult to discern which isle you should be shopping in – this is thanks to some very ‘cutting edge’ gender marketing. It’s not the colour that leaves room for concern, but it’s only when you reach the register do you get that unpleasant reminder of the downside to all that pink – the price tag.
It’s obvious that pink is expensive, this inflated cost is known as the ‘Woman Tax’ or more commonly as the ‘Pink Tax’. This Pink Tax is the increased cost women pay for purchasing basic, everyday items and services. The ‘Pink Tax’ warrants women paying an estimated 13% more than males on things such as personal care products, car insurance, clothing, dry cleaning and cosmetics.
So not only do women make less but they pay more, with companies all over the world insisting that it is costlier to manufacture products for women. That despite two deodorants or two loads of washing having the same ingredients, space and process, when marketed to women the price differs. This leaves us women with almost always a depleted wallet and the feeling that by virtue of our gender we should expect nothing less but to pay more.
Despite the marketing and the expectations of society pink is just a colour. Pink does not deserve to be stigmatized and neither do the women who like it or those who are forced to buy it.
But, how can we eradicate the ‘Pink Tax’ without boycotting, protesting or accepting the idea that we are doomed to be swindled when it comes to trying to fulfil our basic needs? There is a way woman can fight back on their own to defuse the power of marketers and save themselves their well-earned money. Take a look at our carefully curated list of tips, tricks and strategies to help you combat The Pink Tax through the power of savvy shopping.
Gone are the days of mindless shopping. It’s time to stop buying anything, soaps, razors, or shampoos that are packaged in pink or claim to be made especially for women. Switch your colour to blue or look out for gender-neutral products or services at your local retailer.
Opt for Generic
Buying generic items ensure that you are only paying for the actual product and not the branding or advertising of it. Shopping only generic items helps to slowly chip away at the Pink Tax by taking away the consumers demand for branded products.
Pink Tax Products
Identifying when to accept the extra cost while it may be frustrating that certain women’s products are priced more, it may be worthwhile to pay the extra cost despite the product differentiation. Because when it comes to certain health care products most ingredients and dosages are based on the physical differences between the two genders.
Support Stores of Equality
Businesses charge women more because they know that women are often willing to pay more for products which they value – which is in part the reason the Pink Tax exists. But it is us, women, who make up an estimated 75 % / 85 % of all consumers, which means business have an incentive to respond to the demand of women. We, women, have tremendous power when it comes to the consumer market and it’s time for you to use it. Change how you shop, change the demand, change the Tax. It’s up to us to rid our shopping baskets and carts with overpriced items and exercise the power of the purse.